Meet the founders

Lorna neel

With over 40 years of experience, Lorna Neel has established herself as an accomplished horsewoman and artist within the equine industry. With over $15,000 LTE in the NCHA, along with high earnings in the NRCHA and NRHA, Lorna has helped breed, train, and show numerous high-earning performance horses, including ‘03 stallion, Zezes Pepto Cat, and 1980 stallion, Lotsolena. Additionally, Lorna has a unique talent for capturing the beauty and emotion behind the western way of life within her artwork. She specializes in oil paintings on canvas and charcoal drawings—examples of her incredible pieces can be found under the Artwork tab. Lorna also has one daughter, Jennifer, who has two daughters—Jayde and Joey—and a successful show record in the NCHA, NRHA, and NRCHA. Additionally, Lorna also has a son, James, who is currently serving in the marines and shares an extensive background in the NCHA and NRCHA with his sister.

Cowgirl in a red shirt and white cowboy hat riding a horse, chasing a calf in an indoor arena.
Person riding a horse in an indoor arena during a rodeo event, with spectators in the background.
Professional woman with long wavy hair, wearing a striped blue and white blouse and a black blazer, smiling against a plain white background.
A young woman with long brown hair takes a photo with a camera in a crowd outdoors near trees and a stone building.
Woman riding a brown horse on an arena with empty bleachers in the background, wearing a cowboy hat, blue patterned shirt, and jeans.
A young girl wearing a white jacket and black helmet riding a brown and white pinto horse in a fenced outdoor area with trees and a water tank in the background.
Woman in cowboy hat and blue shirt riding a brown horse in a rodeo arena.
A woman with long blonde hair smiling, wearing a multicolored striped collared shirt with buttons, pearl earrings, and sitting in a room with various bags and woven items in the background.
A woman in a red shirt and cowboy hat riding a brown horse at a rodeo or equestrian event on a dirt arena.
A person riding a horse in an arena with cattle, with signs that read N.C.H.A. and TURITY in the background.
Cover of Horse & Rider magazine with a man riding a horse outside, wearing a hat and a green shirt, during daytime. The magazine features headlines about horse training and riding tips, dated November 2005.

hannah skoog

Having recently graduated with Highest Honors and summa cum laude from Texas Tech University with a B.A. in Honors Sciences & Humanities, a minor in history, and an equine science certificate, Hannah Skoog is currently on track to graduate from Tarleton State University next spring with a Master of Agriculture degree with an equine nutrition concentration. Hannah owns two horses, a 6-year-old mare named Misty, who she shows in various stock horse associations like SHTX and Tri-County Stock Horse, and a 3-year-old gelding named Bolt in Style (“Waylon”), with plans to begin showing him in similar associations this year. In addition to graphic design, media, and marketing, Hannah also has extensive experience as a photographer through her brand, Bolt in Style Photography.

A woman riding a horse in an arena at night with a black background, wearing Western attire including a hat, black shirt, and chaps, holding a lasso.
A young girl in a black cowboy hat and a neon yellow safety vest standing next to a brown horse with a white face, inside an indoor riding arena.
A woman in western attire, including a cowboy hat, standing with a brown and white horse inside an indoor equestrian arena.
Graduates in cap and gown at a ceremony with faculty members in academic regalia and a red carpet.